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(2013) Branded spaces, Dordrecht, Springer.
Branding as enabling knowledge creation
the role of space and cognition in Branding processes
Markus F. Peschl, Thomas Fundneider
pp. 261-277
This paper introduces the concept of enabling, as opposed to managing or controlling, as a key characteristic and attitude for designing spaces which are supposed to have a "branding effect". In our case we will focus on a very specific notion of branding or branded spaces; namely, spaces that are branded for creating (new) knowledge. It can be seen easily that this is a very generic understanding of brand that can be applied to many domains. In other words, we see a brand not primarily as a product, but as a state of knowledge.
Publication details
DOI: 10.1007/978-3-658-01561-9_18
Full citation:
Peschl, M. F. , Fundneider, T. (2013)., Branding as enabling knowledge creation: the role of space and cognition in Branding processes, in S. Sonnenburg & L. Baker (eds.), Branded spaces, Dordrecht, Springer, pp. 261-277.
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